Measure how the technology press is covering the landscape.
Compass measures how the technology press covers thousands of companies, technologies, and models — how much attention each is drawing, which way it's heading, and the dated evidence behind every shift, each measured against the topic's own history.
The news tells you what happened. It never tells you what's moving.
By the time a shift is obvious in the headlines, it's already consensus — everyone read the same story, and nobody measured it. You're left reacting to noise, with nothing to put in the brief but a hunch.
A headline isn't a trend
A busy news week tells you something happened — not whether attention is genuinely rising, against what baseline, or whether it holds once the cycle moves on.
You find out last
By the time a shift is loud enough to notice while skimming your feed, everyone has read the same story. You end up responding to consensus instead of watching it form.
Your brief has no receipts
Telling your boss or client that "X is heating up" — with no baseline, no dates, no "versus last quarter" — is hard to stand behind the moment someone asks how you know.
An instrument, not a feed.
Compass reads the technology press the way an analyst reads a market — continuously, structurally, and against history. It doesn't summarize the news. It measures it. Every company, technology, and model gets a living coverage signal: how much attention it's drawing, in which direction, made of what, and how that compares to its own past.
We don't just flag that something happened — we measure how a topic's coverage is shifting, and by how much, so a change carries weight.
Every number opens to the exact dated, cited stories behind it — what the press published, not a prediction.
A topic counts as "up" only against its own baseline — five quarters of it — so a rise reads as true year-over-year, not an artifact of one quiet month.
From coverage to a brief you can defend.
Four steps take you from what the technology press published to a dated, sourced read you can put your name on — nothing hidden in between, every number one click from its evidence.
- 01
Measure
Compass continuously reads across the technology press and computes a dated coverage signal for every company, technology, and model it tracks.
- 02
See what's moving
Movers, momentum, and coverage-mix surface what's gaining and fading — with direction, magnitude, and the shape of the coverage.
- 03
Get the evidence
Click any signal straight down to the dated, cited stories that drove it. Nothing is a black box; every figure carries its source.
- 04
Put it to work
Turn any read into a source-cited report, set a watch that pings you on real change, or pull the numbers into your own tools via the Signal API.
See it run on live data.
Open any capability below to see it run on a real, richly-covered topic — live measurements, with every number opening to the dated stories behind it. It's the working product, not a mock-up; no account needed to look.
What you've seen is a sliver. This is the full instrument — every surface dated, sourced, and yours to take with you. Open any one to watch it work on a real, live example.
Every capability is measurement, not advice — and every number opens to the articles behind it.
A free account opens every one on any topic's last 30 days; Pro unlocks the full field and 15 months of history.
What a monitor can't measure.
Alerts, aggregators, and quarterly analyst decks each answer part of the question. Compass answers the part that goes in the brief.
Built for the people who owe someone an answer.
The brief you owe on Monday — backed by measurement, not impression.
Comms & PR
Know whether your narrative is landing — measured against your own baseline and your competitors', with the coverage to prove it.
Competitive intelligence
Track a rival's coverage trajectory over five quarters without reading everything they touch.
Product & strategy
Spot which technologies are gaining ground before they're consensus, and bring the evidence to the roadmap.
Analysts & consultants
Bring dated evidence into the room, with a cited source behind every chart.
Founders & investors
Read the narrative arc of a company or a market over time — where attention is heading, and why.
Every number is traceable to its source.
When Compass says a topic is moving, it doesn't ask you to trust it — it shows you the measurement and the dated story behind it. Here's a live read from the corpus right now:
Coverage is mostly launch stories; the press's claims run to the launch stage.
Apple will not make the enhanced Siri available in the EU until it finds a path forward under the bloc's regulatory framework.
First measured, not predicted — see the track record →
Evidence-first, source-cited, and clear about what it doesn't do.
Compass keeps to a few plain rules. Every measurement is set against a topic's own history, dated, and linked to the articles behind it — and we stop there, leaving the conclusions to you.
More about the method →- Measured across the technology press — never a single source
- Every figure links to a dated original
- Measurements, not recommendations
- Baseline is each topic's own history
- No hype, no sponsored content
Start free. Upgrade when it earns it.
A free account opens any topic on its last 30 days, with a full sourced report every month — no card, no trial clock. Pro is $59/mo for the whole measured field and five quarters of history; Plus is $199/mo for teams. One-off reports start at $19, and a Signal API feeds the measurements into your own tools.
Straight answers.
Is my topic covered?
If the technology press covers it — a company, a technology, a model, a person in tech — Compass almost certainly tracks it. A free account lets you look up any topic and see for yourself, no card required.
Isn't this just sentiment analysis?
No. Compass doesn't score coverage as positive or negative. It measures how much attention a topic draws and what that coverage is made of, against the topic's own baseline. Themes and trajectory, not a sentiment score.
How far back does the data go?
Fifteen months — five quarters — so every read carries true year-over-year: this quarter measured against the same quarter last year, not just last month.
Where does the data come from?
A continuously-updated corpus drawn from across the technology press, plus Compass's own source-cited analysis. Every figure on every screen links back to the dated original.
Do you predict the future?
No — by design. Compass measures what the press has already published; what you do with the measurement is your call.
Can I get the data into my own tools?
Yes. The Signal API delivers every measurement as a clean, documented feed for your dashboards, models, and workflows.
See what's moving in the technology you follow — free.
Look up any topic, read its last 30 days, and pull a full sourced report — no card, no trial clock. Upgrade only when Compass has already earned it.