Tim Cook teases new product categories and services enabled by AI
Summary
Tim Cook recently addressed Apple employees, hinting at exciting new categories of products and services driven by AI advancements. This announcement, reported by Bloomberg’s Mark Gurman, signals a transformative phase for the tech giant.
Key Insights
What does Tim Cook mean by new product categories and services enabled by AI?
Tim Cook's tease refers to Apple's upcoming AI-driven innovations, including a smarter Siri powered by Google's Gemini models launching in spring 2026 via iOS 26.4, potential new hardware like smart glasses and AI home hubs, and expanded Apple Intelligence features across products while maintaining on-device processing and privacy standards.[1][2][4][5]
How is Apple using Google's AI technology while preserving privacy?
Apple is collaborating with Google to base its next-generation Apple Foundation Models on Gemini, powering features like a more personalized Siri, but these will run on Apple devices and Private Cloud Compute to uphold industry-leading privacy standards without changing existing integrations like ChatGPT.[1][2][4]