Verizon is suing T-Mobile for perceived false advertising
Summary
Verizon is pursuing legal action against T-Mobile over alleged false advertising, following complaints from AT&T and Verizon to the National Advertising Division. While the NAD supported the rivals' claims, it lacks enforcement power, prompting Verizon's court intervention.
Key Insights
What is the National Advertising Division (NAD) and why did Verizon sue T-Mobile despite its involvement?
The NAD is a self-regulatory body under BBB National Programs that reviews advertising claims for truthfulness but lacks enforcement power, so its recommendations are non-binding. Verizon sued T-Mobile in federal court after NAD supported claims that T-Mobile's $1,000+ savings ads were misleading, as T-Mobile continued similar promotions despite prior NAD/NARB warnings in 2025 and 2026.
What specific false advertising claims is Verizon making against T-Mobile?
Verizon alleges T-Mobile's ads misleadingly claim customers can save over $1,000 annually by switching, exaggerating savings by over 100% by understating Verizon's bundled perks like Netflix with HBO Max or Hulu with Disney+ and ESPN+, while implying savings from plan costs alone.