Snap Spins Out AR Specs Into Its Own Subsidiary
Summary
Snap has established Specs Inc. as a subsidiary to enhance operational focus and prepare for the consumer launch of its AR glasses this year. The company is hiring nearly 100 roles globally, aiming to refine its innovative Snap OS platform.
Key Insights
What is Specs Inc. and why did Snap create this subsidiary?
Specs Inc. is a new standalone subsidiary launched by Snap to exclusively focus on developing its AR glasses, Specs, providing greater operational focus and alignment ahead of the consumer launch later in 2026.
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What distinguishes Snap's current Spectacles from the upcoming consumer Specs?
Current Spectacles are bulky developer kits weighing 226 grams with 45-minute battery life, priced at $99/month, used for building apps; consumer Specs will feature a much smaller form factor, reduced weight, and enhanced capabilities while running the same apps on Snap OS.