Limited-edition Jeep Wrangler Willys is built for America’s overlanding boom
Summary
The 2025 Overland Industry Report reveals that over eight million Americans embarked on overlanding trips in 2024, with projections for significant growth. Notably, 72% of newcomers to this adventure are Gen Z or Millennials, highlighting a vibrant future for the hobby.
Key Insights
What is overlanding and how does it differ from traditional off-roading?
Overlanding is a form of adventure travel that emphasizes self-reliant, long-distance exploration using a vehicle equipped for extended trips through remote terrain. Unlike traditional off-roading, which focuses on navigating challenging terrain in a localized area, overlanding combines off-road capability with camping, navigation, and self-sufficiency for multi-day or extended journeys. The Jeep Wrangler Willys is designed to support this lifestyle with features like rock rails, electronic locking differentials, all-terrain tires, and upgraded suspension that enable drivers to traverse diverse landscapes while carrying camping gear and supplies.
What specific off-road features does the 2025 Jeep Wrangler Willys include to support overlanding adventures?
The 2025 Jeep Wrangler Willys comes equipped with several trail-ready features designed for overlanding: Dana 44 heavy-duty axles, an electronic locking rear differential (Trac-Lok or Tru-Lok depending on powertrain), 32-inch or 33-inch all-terrain mud-terrain tires, steel rock rails for undercarriage protection, LED headlights and fog lights for visibility, and an Offroad+ mode for superior dirt performance. The standard four-wheel-drive system with manual hi-lo gear selection and automatic locking hubs provides the capability needed for varied terrain. Additionally, the Willys includes a standard trailer tow package (2,000 lbs. capacity) and pre-installed auxiliary switches for mounting additional overlanding equipment.