Samsung Unpacked 2026 live updates: Galaxy S26 Ultra rumors, Buds 4 Pro, Bixby, more

Published on 24 February 2026 ZDNet

Summary

Samsung's upcoming February Unpacked event promises exciting announcements, surprises, and special guest appearances. Anticipation builds as tech enthusiasts await the latest innovations from the leading electronics giant. Stay tuned for updates on this highly anticipated showcase.

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Key Insights

What is Samsung Unpacked?

Samsung Unpacked is the company's major annual event where it announces and unveils new flagship products like the Galaxy S series smartphones, often held in San Francisco and streamed live on YouTube and Samsung.com.

Sources: [1], [2]

When is the Samsung Unpacked 2026 event and what time does it start?

The event is scheduled for February 25, 2026, starting at 10 a.m. PT (1 p.m. ET / 6 p.m. GMT), held in San Francisco with a live stream available.

Sources: [1], [2], [3]