Change to Google Messages brings a unified look to the app
Summary
Businesses utilizing RCS to reach customers are now receiving enhanced profiles on the app. This update aims to improve communication and engagement, making interactions more efficient and user-friendly for both businesses and consumers.
Key Insights
What is RCS and how do businesses use it in Google Messages?
RCS (Rich Communication Services) is an advanced messaging protocol that enables businesses to send verified messages with branding, logos, descriptions, and interactive features directly in Google Messages, replacing plain SMS with richer, more trusted communication.
What specific changes are coming to business profiles in Google Messages?
The update replaces the current split-view with separate Info and Options tabs with a single scrollable layout that matches personal profiles, providing a more consistent, efficient, and unified interface for viewing business details in RCS conversations.