From Storage To Data: Inside Pure Storage’s Rebranding As Everpure
Summary
Pure Storage has rebranded as Everpure after 16 years, acquiring 1touch and reporting a record $1 billion quarter. This strategic pivot marks a significant shift from traditional storage vendor to a leader in enterprise AI data management.
Key Insights
What does the rebranding from Pure Storage to Everpure signify?
The rebranding signifies Pure Storage's evolution from a focus on redefining storage to leading in comprehensive data management, particularly for enterprise AI, through its Enterprise Data Cloud architecture and Evergreen adaptability, while retaining core values like customer centricity and innovation.
What is the status of the 1touch acquisition and when will it close?
Everpure (formerly Pure Storage) has entered a definitive agreement to acquire 1touch, a company specializing in data intelligence and orchestration, to enhance contextual intelligence for AI. The acquisition is subject to customary closing conditions and is expected to close in Q2 FY27, with terms undisclosed.