Apple Fellow Phil Schiller set for first big retrospective interview in years at SXSW

Published on 09 March 2026 9to5Mac

Summary

Apple Fellow Phil Schiller is set to be interviewed by David Pogue at SXSW in Austin, Texas, on March 18 at 2:30 p.m. central, discussing insights from Pogue's new book, Apple: The First 50 Years.

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Key Insights

What is an Apple Fellow?

An Apple Fellow is one of Apple's highest-ranking positions, recognizing extraordinary technical details, leadership, and contributions to personal computing while at the company; it was previously bestowed on figures like co-founder Steve Wozniak, with the first appointment in over 20 years being Phil Schiller in 2020.

Sources: [1], [2]

What does Phil Schiller's role as Apple Fellow entail?

As Apple Fellow, appointed on August 4, 2020, Phil Schiller reports directly to CEO Tim Cook and continues to lead the App Store and Apple Events, providing thought partnership and guidance based on his decades at Apple.

Sources: [1], [2]