Emerging Technologies / Extended reality (AR-VR-MR)
Weekly Emerging Technologies / Extended reality (AR-VR-MR) Insights
Stay ahead with our expertly curated weekly insights on the latest trends, developments, and news in Emerging Technologies - Extended reality (AR-VR-MR).
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AR/VR headset market reaching ‘critical tipping point’
Recent research highlights a significant 18.1% year-on-year growth in the immersive technologies market, driven by demand for versatile experiences. Future expansion is expected to be propelled by advancements in mixed and extended reality, promising exciting developments ahead.

OpenXR Spatial Entities Extensions Standardize Surfaces, Markers, Anchors & Persistence
The newly introduced OpenXR Spatial Entities Extensions aim to standardize environmental tracking in AR/VR/MR applications, enhancing interoperability across devices. Supported by major industry players, these extensions promise to revolutionize spatial computing and foster innovation in immersive experiences.

AWE 2025 Preview: 4 Companies Building XR’s Future
AWE USA 2025, a premier XR conference, begins June 10-12 in Long Beach, CA. The event will feature innovative showcases from CREAL, XREAL, ForgeFX, and PICO, highlighting advancements in display technology, AR glasses, training platforms, and mixed reality headsets.

EU approves first mixed reality flight simulator for pilot training
The European Union Aviation Safety Agency has certified Varjo's XR-4 mixed reality headset for civil aviation training, marking a significant advancement in pilot education by integrating digital environments with physical cockpits. This innovation could transform pilot training methodologies.

VR is Fundamental to Our Augmented Future, Says One of the Industry’s Most Successful VR Studios
Denny Unger, CEO of Cloudhead Games, emphasizes the importance of preserving VR's unique talents and techniques as the industry shifts towards XR. He warns that without investment in VR studios, the future of immersive technology may be jeopardized.
Xreal's Project Aura is the second official Android XR headset
Google and Xreal have introduced Project Aura, a lightweight pair of tethered glasses powered by Qualcomm's Snapdragon processor. Designed for developers, these glasses aim to enhance the Android XR ecosystem with innovative applications and immersive experiences. More details will emerge at AWE 2025.

Beyond gaming: 2024’s biggest XR innovations across industries
In 2024, extended reality (XR) technology is revolutionizing industries by enhancing operations and customer experiences. From automotive design to healthcare, XR is becoming essential for innovation, efficiency, and engagement, with significant market growth anticipated by 2032.

Industry trends 2025: immersive tech is changing the game
Immersive technologies like VR, AR, and MR are revolutionizing industries such as healthcare, manufacturing, and retail, driving significant growth. The Unity Industry Trends Report highlights how these tools enhance collaboration, training, and customer engagement, reshaping business operations for the future.

Context is everything: Cross-domain data mapping for augmented reality
AI is revolutionizing augmented reality (AR) by enhancing context understanding across physical, virtual, and human domains. This integration enables more intuitive interactions and solutions, paving the way for innovative applications in various industries, as highlighted by the authors.

Issue 421
The article explores the intriguing intersection of reality and augmented reality (AR), questioning the authenticity of experiences in a world increasingly influenced by digital enhancements. It invites readers to ponder the implications of living in a blended reality.